CULT-CLASSIC is an innovation platform bringing capital and capability to consumer brands with the potential to [re]define how a new generation of consumers spend. We're most excited about category creation.

CULT-CLASSIC is a launchpad for visionary consumer brands, providing funding and operational expertise to founders who are ready to drive cultural change. We thrive at the intersection of culture and commerce, working closely with entrepreneurs to unlock new approaches in brand experience, storytelling, and category creation.

Our team combines creative technologists, founders, and operators who offer hands-on support across product design, software development, creative content, and strategy. We invest flexible check sizes of $5-10K and seek out mission-driven teams who aim to disrupt, inspire, and set new standards for consumer brands. Our goal is to help emerging companies realize their ambitions and become leaders in innovation within their sectors.